BEAVERTON, Ore. -- Digimarc Corporation (NASDAQ:DMRCE) today announced that industry acceptance for digital watermarking solutions that track and monitor music, TV and movie content continues to grow with the news of recent business developments from Digimarc patent licensees AudioAudit; Teletrax(TM); and Verimatrix.
--AudioAudit, a media verification company, and DigiSound Inc., a provider of music services including rights verification, distribution, and reporting to the television and broadcast cable industries, announced they have entered into an exclusive, multi-year license agreement. DigiSound will use AudioAudit's technology to encode proprietary digital watermarks in music used by local TV and cable broadcasters. The announcement by AudioAudit and DigiSound indicates that, once such digital watermarks are encoded, DigiSound will utilize AudioAudit's AdVantage(R) broadcast analytic platform to accurately monitor music usage, and to execute its marketing strategies of providing music services and reports to local television and cable broadcasters, revolutionizing current processes. The AudioAudit press release is available at: http://www.audioaudit.com/pr20050125.html.
--Teletrax, a subsidiary of Medialink Worldwide Incorporated (NASDAQ:MDLK), and a global digital video monitoring and media asset management service, announced that NBC Affiliate Advertising and Promotion Services (AAPS), part of The NBC Agency, the internal advertising agency for NBC Universal, has signed a long-term contract with Teletrax to electronically track network promotional material aired by U.S. television stations using digital watermarking. The Teletrax press release is available at: http://www.teletrax.tv/index.php/News/Teletrax/#14.
--Verimatrix, a developer of content protection and security solutions, announced that Siemens Venture Capital GmbH (SVC), a subsidiary of Siemens AG, has made a strategic investment in the company. In addition, Verimatrix has signed a worldwide OEM agreement with Siemens AG under which Siemens will incorporate Verimatrix security products for Internet Protocol Television into its SURPASS Home Entertainment Solution. The Verimatrix press release is available at: www.siemensventurecapital.com/news/articles/Verimatrix26Jan2005.pdf
"We're pleased to see and support the growing adoption of digital watermarking for forensic tracking and broadcast monitoring of television programs, music, syndicated news, and promotional spots," said Reed Stager, vice president, Corporate Licensing, Marketing and Public Policy at Digimarc. "Digital watermarking is an increasingly important ingredient of effective management of news and entertainment content and of viable economic models for emerging digital distribution strategies."
Digital watermarking is a proven technology used by major TV broadcasters, movie studios, record labels, stock photo agencies, and governments around the world. The technology has been deployed in billions of content objects, including audio, video, digital images and printed materials. Digital watermarking is widely used to track, monitor, and manage use of content as it is distributed. Management of content can include linking to additional system or network information and metadata (e.g., rights management information) as well as enforcement of usage rules in local devices.
About Digimarc
Digimarc Corporation (NASDAQ:DMRCE), based in Beaverton, Oregon, is a leading supplier of secure media solutions used in a wide range of security, identification and digital media content applications. Digimarc provides products and services that enable production of more than 60 million personal identification documents, including two-thirds of U.S. driver licenses and IDs for more than 20 countries. Digimarc's digital watermarking technology provides a persistent digital identity for various media content and is used to enhance the security of financial documents, identity documents and digital images, and support other media rights management applications.
Digimarc has an extensive intellectual property portfolio, with 186 issued U.S. patents with more than 4,000 claims, and more than 350 pending patent applications in digital watermarking, personal identification and related technologies.
The company is headquartered in Beaverton, Oregon, with other U.S. offices in Burlington, Massachusetts; Fort Wayne, Indiana; San Francisco, California; and the Washington DC area; and European offices in London. Please go to www.digimarc.com for more company information.
Securities Safe Harbor
With the exception of historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements, including statements relating to the growth of industry acceptance and adoption of digital watermarking solutions and statements relating to the importance of digital watermarking in managing content and in economic models for emerging digital distribution strategies, are based on management's current reasonable expectations and are subject to certain assumptions, risks, uncertainties and changes in circumstances. Actual results may vary materially from those expressed or implied from the statements herein or from historical results, due to changes in economic, business, competitive, technological and/or regulatory factors. More detailed information about these factors is set forth in filings by Digimarc with the Securities and Exchange Commission, including the most recent annual report on Form 10-K and the most recent quarterly report on Form 10-Q. Digimarc is not obligated to (and expressly disclaims any obligation to) revise or update any forward-looking statements in order to reflect events or circumstances, whether they arise as a result of new information, future events, or otherwise.
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