Goat or Gloat.(VERITAS Software Corp. vs. Navision Software U.S. Inc., advertising evaluations)(Brief Article)

Company: Veritas, Mountain View, Calif. Agency: DaynerHall, Orlando Market: Software Quick chase: Two problems with the image. First, we see a lot of race cars in b-to-b ads. The look is a bit tired. Second, the race car lacks the visual dynamism it would normally convey if shot in color. The corporate logos alone would create a rainbow of colors. To this ad's credit, however, there is a strong match between the image and the headline: "Veritas Software drives your data." Or have we heard that before too?

Chasers' choice: Goat

Company: Navision, Duluth, Ga. Agency: In-house Market: Software Quick chase: Walk a mile in this guy's shoes. Somewhere in the middle of nowhere, he isn't sure which fork in the road to take. And the windblown map doesn't appear to be helping matters. Navision, which provides software solutions for fast-growing and midsize companies, puts a face on the sense of helplessness businesses experience when they're growing faster than their long-term vision. The images convey a sense of empathy.

Chasers' choice: Gloat

Goat or Gloat.(VERITAS Software Corp. vs. Navision Software U.S. Inc., advertising evaluations)(Brief Article)

Company: Veritas, Mountain View, Calif. Agency: DaynerHall, Orlando Market: Software Quick chase: Two problems with the image. First, we see a lot of race cars in b-to-b ads. The look is a bit tired. Second, the race car lacks the visual dynamism it would normally convey if shot in color. The corporate logos alone would create a rainbow of colors. To this ad's credit, however, there is a strong match between the image and the headline: "Veritas Software drives your data." Or have we heard that before too?

Chasers' choice: …